McDonalds Enters the Chinese Market free essay sample

An exploration of the economic impact of McDonalds entering the Chinese market. McDonalds is the largest food service retailer in the world with more than 30,000 restaurants in 121 countries. This paper explores the economic impact of McDonalds entering the Chinese market. The two main economic impacts discussed are employment and the encouraging of greater foreign trade and investment. It also briefly describes the economic collaboration between America and China, the restaurant industry in China, and the goals that McDonalds has for the Chinese Market. Every new McDonalds Restaurant creates at least 100 new job opportunities depending on the size of the store. So by 2013 McDonalds would have created at least 100,000 more jobs for Chinas economy. In addition, McDonalds provides its employees with an opportunity to advance in the organization, McDonalds Restaurants offers comprehensive training programs to all staff levels and is committed to promoting from within. We will write a custom essay sample on McDonalds Enters the Chinese Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (http://www.sjross.com/mcdonalds.html) This commitment provides workers with increased pay and training.

The Meanings of Myth and Related Words

The Meanings of Myth and Related Words The Meanings of â€Å"Myth† and Related Words The Meanings of â€Å"Myth† and Related Words By Mark Nichol Myth, originally a word of elevated and scholarly pretension, has passed into the vernacular to describe anything of dubious truth or validity, though it retains earlier senses. This post lists definitions of the word and others of which it is the root. The word derives from the Greek term mythos, which variously means â€Å"speech† or â€Å"story,† or even â€Å"thought.† In modern English usage, a myth is a story, often featuring heroes and deities or supernatural entities, that explains a belief, custom, phenomenon, or worldview; it is also a synonym for allegory or parable. By extension, a myth is a belief or tradition, often one integral to a society, or an invalid notion born of ignorance or bigotry, or simply a rumor or untrue story. (Myth, without the article, denotes a body of myths.) An urban myth, meanwhile, is an account of an unusual or inexplicable event that did not occur, or state that does not exist, that is widely assumed to be true. The primary adjectival form is mythical; it is also used in the sense of â€Å"imaginary,† but mythic is appropriate for referring to astonishing achievements. Mythology pertains to a set of myths, the study of myths, or an allegory, or to an assumption or belief. A mythologist (or, sometimes, mythologer) is someone who studies myths. Mythos is a synonym for both myth and mythology and denotes a symbolic set of cultural attitudes as well. Mythogenesis is the development of myths or the tendency to ascribe mythical status to something. Mythopoeia, too, refers to the creation of myth. To mythicize is to turn something into, or treat something as, a myth; mythologize also has the latter meaning. Conversely, to demythologize is to analyze the meaning of myths or to unromanticize them. (A countermyth, meanwhile, is a myth that challenges or contradicts another myth.) A mythmaker is someone who creates myths, generally in the casual sense of beliefs or traditions or of reputations about a person, place, or thing. A mythomaniac (or, sometimes, mythomane), meanwhile, is a pathological liar or exaggerator; the condition is called mythomania. An etymologically related word is stichomythia (â€Å"verse speech†), denoting argumentative repartee, especially as a dramatic device in the performing arts. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"50 Types of PropagandaPhrasal Verbs and Phrasal Nouns

Business Plan And Marketing For Aroma Boutique Marketing Essay

Business Plan And Marketing For Aroma Boutique Marketing Essay The Aroma Boutique’s mission will be contributing holistic therapy treatment to health care professionals in and around the Paphos area in Cyprus. The therapeutic company will originally provide are Aromatherapy and Reflexology treatments. The Aroma Boutique will present a professional image and manner when carrying out a Complementary and Alternative treatments. Everything we do is interconnected to all the parts of our lives. The Aroma Boutique responsibility is that when treating a patient or client, we are entering a relationship with her and we want to make and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small business includes a health care professional who provides healing process to restore health using reflexology technique and essential oils. Our higher goals are health and safety. We support the patient to be more open to their possibility of change and give them staying power and courage to see the healing process through to its conclusion. The name of the company is ‘Aroma Boutique’ which has been checked and no other business is present with the same name in Cyprus. The Aroma Boutique will be awaited to generate _________ per annum of business income. The specific treatments will be priced at an average of  ­Ã‚ ­Ã‚ ­____ for an hour and a half with consultation form and aftercare advice. The business income is based on 10-20 clients a week, operating for 44 weeks of a year. The amount of money will achieve to make a profitable and independent company. The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Business Opportunity Theodora Polydorou will open the small company with the name ‘Aroma Boutique’ in Paphos, Cyprus. Theodora will begin trading in September 2013 and will propound service which supply Complementary and Alternative treatment such as Aromatherapy and Reflexology. This new and small business started by a cu rrently qualified graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, some health professionals commented that their jobs are very stressful. Many professionals’ experiences burn-out at some point, and some health professionals find it unbearable, prompting them to leave clinical medicine for a non-clinical career, or perhaps even leave the healthcare industry altogether (www.healthcareersabout.com ). Considerable research has been devoted to job stress among different groups of health professionals. Mean stress scores on the HPSI were significantly different for all three professions, with nurses reporting the greatest level of stress. Frequency of exposure to individual stressful job situations also differed significantly among the professional groups (Behavioral Medicine, 1988). However, many health professionals have provided numerous ideas for relieving stress and preventing burn-out. All registered practitioners must be assured of the relevance and accountability of the therapy which they are using. On the subject of Accountability the UKCC Guidelines for Professional Practice in 1996 (p.8) state: ‘Accountability is an integral part of professional practice, as in the course of practice’. The service supply by Aroma Boutique will advantage clients by relief stress level and improve the condition of the mind giving some effect to the behavior of a person.

Case Study Analysis on Fukushima Daiichi Power Plant 2011 Disaster Essay

Case Study Analysis on Fukushima Daiichi Power Plant 2011 Disaster - Essay Example (Holt, Campbell and Nikitin, 2012, p. 2) A lot of lives were lost due to the earthquake and tsunami. Numerous people lost their families and friends. The condition was made worse by leakage of radioactive materials from Fukushima- Daiichi power plant. The Daiichi disaster is often considered as a natural disaster for it caused by two natural disasters with high magnitudes. While the other nuclear stations survived, the Daiichi power station succumbed to combined force of the earthquake and tsunami (Là ¼sted, 2011, p. 6- 11). Tokyo Electric Power Company (TEPCO) is in charge of Fukushima- Daiichi power plant. This nuclear power station had six nuclear units in total. Another nuclear power station of Fukushima, Daini consist four nuclear units. The nuclear reactors situated in Daiichi were basically boiling water reactors (BWRs). The first five reactors bore General Electric Mark-I designs. Nuclear powers were generated for commercial operations. Uranium- 235 and plutonium- 239 are the nuclear fuels. These compositions are heavy isotopes and produced energy through fission of nuclei. Each such reaction results in generation of more fusion events, which in turn support a continuing nuclear chain reaction. Fusion products that are produced â€Å"s iodine- 129, iodine- 131, strontium- 90, and cesium- 137†. Whenever, shutting down is required, control rods are inserted. These rods function by absorbing the neutrons. During nuclear reactions, heat is produced by radioactive decay. Therefore, it is neces sary to keep on pumping water and circulate it so as to reduce the decay heat. Normally, the reactors take a few days time to cool down fully and reach the â€Å"cold shutdown† state (Holt, Campbell and Nikitin, 2012, p. 4). When the earthquake started on 11th, half of Daiichi nuclear reactors were automatically shut down and the other half were suspended from regular functions for routine inspections. However, all though the

Companies must constantly improve the integrity and honesty of their Essay

Companies must constantly improve the integrity and honesty of their brands. Demographic trends have a huge effect on brand development and sustainability. Disc - Essay Example Therefore, investor’s and researchers are always concerned about the actual effects and results of marketing components including advertisement, sales promotions, and company emblems - upon the consumer’s perception and their consequence upon brand equity. In the last decade, a lot of research has been dedicated to conceptualizing and measuring customer-based brand equity. However, apart from putting forth various influencing factors, no integrative framework has so far been developed to account for the complex psychological processes underlying the formation of customer-based brand equity. In this context, this paper attempts to propose such a framework by drawing on the theory of the Elaboration Likelihood Model in order to study the effect of demographic trends on the sustainability of a brand in terms of its honesty and integrity. The modern day consumers’ decision making as far a choice of a brand remains widely unquestioned as far as practical observations and research go. As discussed through our five areas of research earlier, there are a variety of models to conceptualize and measure "brand equity" in order to explain how brand equity is generated in the consumer’s mind. These models consist of a thorough analysis of each factor that influences the decision making process as well as several synoptic approaches examining the influence of different variables on brand equity are available (Kotler, 1997 , p. 443). This promotes a deeper understanding of the elements of brand identity. Brand Identity is that element of customer perception and awareness which has its focus in the results of a certain kind of projection through the brand equity building measures. This calls for an integrative model which will combine the basic elements of the brand identity and brand equity concepts so as to create a platform for the effective discussion of the Elaboration Likelihood Model. While on one hand a brand may have visible, tangible,

The Google Book Settlement Essay Example for Free

The Google Book Settlement Essay In this economic slump, the book industry is actually holding up, when compared to other business that have suffered deeply. In the face of adversity there is a business that has emerged and is taking over the digital book market. This company is not Microsoft, or Amazon. In fact the giants are actually against the entity that created a monopoly in this area. In 2002 Google began a project to scan all books in libraries by making parts of them digitally available online through their servers, all the while benefiting from ads displayed through the book searches. The project plan had two parts: ?Under Partner Program: Google was given permission by publishers to scan their books and make parts available. ?Under the Library Project: Google planned to scan millions of books from universities and public libraries (Laudon, Traver, 2009). However, Google did not contact the publisher or pay a royalty fee, which is when the controversy began! In 2005, players in the publishing industry filed lawsuits at the program claiming copyright infringement. Google however, claimed they were operating fairly under the â€Å"fair use† doctrine codified in the Copyright Act in 1976. (Copying/lending of books has been fair since 1930’s) (Laudon, Traver, 2009). In 2008, Google came to a settlement over the lawsuit with authors and publishers. They would pay cash and give other accommodations to the parties accusing them of copyright infringement. In return, they would retain non-exclusive right to sell books, place ads, and make other uses of their scanned book database. Google then gave the publishing industry a chance to OPT-OUT, and basically were acting untouchable. Some prestigious universities backed Google’s projects but they soon found heavy opposition from  high- tech companies, authors, publishers, congress, department of justice, and some librarians. WORKSHOP 4; GOOGLE LIBRARY PROGRAM 3 In 2009, Google’s book settlement continues to be a controversial topic. Many companies returned to dispute the settlement, including privacy protection groups. Then the Justice Department began to investigate the antitrust issues of the settlement. Google’s library project has come about and is saying â€Å"Stop us if you can†! In the following paper I will discuss the issues at hand and attempt to give some concrete solution and alternatives. In looking at the situation, there tends to be quite a few unanswered questions. So let us look at it together and form or own solutions. Harm and solution The two main groups who are harmed by Googles Library program are book publishing companies and the authors of the books. The reason Googles program is harmful to both these entities is due to the fact that their copyrighted material is being made available to the public for access free of charge (Laudon, Traver, 2009).. The clear solution would be for Google to give monetary compensation to the book publishing companies; they could then pass on the earnings  to their authors. A reasonable payment structure would have to be worked out between Google and the publishers of the copyrighted books being indexed. Google pursuit and advantage Google will claim to provide public service to millions by giving access to â€Å"all Worlds’ information†. Simultaneously, can help publishers sell books. Obviously they have financial incentives to receive money from ads and the sale of digital books. Establishing a global digital reliance on the Google search engine, in this way Google will be able to divert money and gain attention for the information it provides to the public. Librarian support WORKSHOP 4; GOOGLE LIBRARY PROGRAM 4 A librarian who believes in the availability and free exchange of information should be in full support of Googles Print Library program, as the model is similar to that of a public library. Googles Library allows users to access a complete list of books. However on the other side of the coin Googles Library may pose a threat to the existence of conservative libraries as it would have an inexpensive edge over a physical library due to its limitlessness and convenience? Googles book database could potentially make many libraries obsolete (Laudon, Traver, 2009). Opposition and Support The reason Amazon, Yahoo, Microsoft and others oppose Google‘s library program is because Google will be able to invade the readers privacy, this means they would be able to track every e-book accessed and read. This program would have exclusive rights to sell books that are no longer in print, that are still under copyright, this would be millions of books (Laudon, Traver, 2009), and at the end of the day Google would have too much power. However, Sony is standing behind Google because their potential gain due the fact that they produce a series of electronic book downloader’s named the â€Å"Reader†. One of the products the company markets and sells is the â€Å"Reader,† a family of electronic book or â€Å"e-book† readers that allow users to download and read electronic copies of books on a hand-held device. In Sony Electronics’ view, the cooperative and mutually beneficial relationship the Settlement forges between Google and the copyright holders in the proposed class may have a profoundly positive impact on the market for e-book readers and related devices. For this reason, Sony Electronics believes the Settlement should be approved (Singel, 2009 pp. 7). Will Google be a de facto Monopoly? WORKSHOP 4; GOOGLE LIBRARY PROGRAM 5 The settlement allows Google to sell copies of works that no other organization in the U. S. can sell: so-called orphaned works where the original copyright holder cannot be located because, for instance, they went out of business, of poor record-keeping or mergers. This could eventually constitute the bulk of Google Books. As Fraser puts it, No other firm has ever been able to legally copy orphan works (Mims, 2010 pp. 4). So, in this way Google can and will become a monopoly of the money and power, that  Google has and will build upon. Google has deep, deep pockets (Laudon, Traver, 2009). Conclusion In summary, with Google leading the charge and has the resources to create such a useful program. And yet, Google is stepping on so many toes and big ones at that, but still not has big as their own. Google will gain a dominant control over the digital book world, creating a program that no one can compete with. This will be because no one can match the excessive costs that Google is undertaking. So, again you can see where Google says â€Å"Stop us if you can! † (Laudon, Traver, 2009). No one has been able to as of yet. References WORKSHOP 4; GOOGLE LIBRARY PROGRAM 6 Laudon, K. C. , Traver, C. G. (2009). E-commerce business, technology, society 2012. (8 ed. ). Upper Saddle River, N. J. : Pearson Mims, C. (2010, October 18). Why there can never be a competitor to google books. Retrieved June 20, 2012 from http://technoloyreview. com/view/421247/why-there-can-never-be-a- competitor-to-google Singel, R. (2009, August 09). Sony sides with google in library of future settlement. Retrieved June 18, 2012 from http://www. wired. com/business/2009/08/sony-google-book/.

1 BACKGROUND Essay example -- Business and Management Studies

1 BACKGROUND 1.1 Ford Motor Company Ford was the pioneer of the motor vehicle, just over 100 years ago. Today, Ford Motor Company is a family of automotive brands consisting of: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo, employing 350,321 (Yahoo Finance) workers in more than 200 countries. 1.2 Motor Industry The American oligopoly in the motor industry, consisting of Ford, General Motors and Chrysler, has suffered from poor financial results recently. As reported by www.guardian.co.uk (16/06/03), â€Å"the big three US car-makers are wrestling with the combined effects of over-capacity, growing competition from Europe and Japan, huge pension and health care costs, and a damaging increase in incentives to get customers into the showrooms†. A real sign that the car industry is in the midst of major change came when www.reuters.com (25/01/04) reported that Toyota had overtaken Ford as the world’s second-biggest automobile manufacturer. The Japanese firm’s strategy of focusing on quality, efficient manufacturing and targeting new markets paid off with their market capitalisation, at $120bn, totalling more than the â€Å"big three† combined. The main value driver for the motor industry is platforms, or production lines. The Japanese and European firms invested heavily in multi-car platforms and can now base a number of cars on one platform, rather than the traditional method of one car per platform. This has reduced their fixed costs dramatically and allowed these firms to sell their cars at much cheaper rates and gain market share. Developing new platforms requires serious investment not just in financial terms, but also in time. The â€Å"big three† are several years behind the new competition and because of this, American automotive research firm Iceology estimate the market share of the â€Å"big three† could fall from 60.2% in 2003 to 56.5% by 2006 (Business Week, 3867, 76). 2 CURRENT POSITION 2.1 Competitive Position The intense publicity generated by Ford’s recent centenary celebrations diverted attention from the fact the company was suffering from slowing sales and dire financial results, such as losing $5.5bn in 2001 (Strategic Direction, 19(1), 9). CEO Jacques Nasser led Ford away from their core business and despite replacing him in 2001, the combined effects of his reign and the e... ...Can Ford Fix This Flat?’, ‘Business Week’, 2003, 3860, 50 ‘Detroit Tries It the Japanese Way’, Business Week, 2004, 3867, 76 ‘Ford Feels the Pressure’, ‘Strategic Direction’, 2003, 19(1), 9-12 ‘Big Three Car Bosses Fight for Pole Position’, ‘Strategic Direction’, 2003, 19(11), 10-13 ‘Restructuring Ford Europe’, ‘European Business Review’, 2003, 15(2), 77 - 86 ‘Pedal to the Medal - Enough is enough’, ‘Business Week’, 2004, 3865, 30 Financial Resources DataStream (Aston University Library) Internet Resources www.guardian.co.uk, ‘Ford goes in for refit after 100 years’ www.reuters.com, ‘Toyota overtakes Ford as No.2 car maker’ http://finance.yahoo.com/, Yahoo Finance http://www.autointell-news.com/News-2002/January-2002/January-2002-3/January-16-02-p4.htm - Ford Motor Company Announces Revitalisation Plans http://www.forbes.com/reuters/newswire/2004/03/02/rtr1282302.html - Ford's Scheele sees deflationary price environment Truby (2002) - http://www.detnews.com/2002/autosinsider/0209/25/a01-596413.htm Susanto (2003) - http://www.susanto.id.au/papers/JITFORD.asp Lienhert (2004) - http://www.forbes.com/2003/12/15/cx_dl_1215feat.html

Crash Film Critique

Mark Zelayaran English Honors 1A Mrs. Breckheimer. Crash a film critique The film â€Å"Crash† produced and directed by Paul Haggis is a compilation of clever vignettes all throughout the film and for most they undergo some change; however, for the change to occur the film shows the human side of certain characters. The film is a compilation of lives of various characters in a course of a day in the city of Los Angeles. Although racism, discrimination and prejudice is constantly used all throughout the film, Haggis does this bring the message across that â€Å"Stretches the boundaries†¦ becomes intensely moving†¦acknowledges..The intolerant are human†¦ rage fuels itself and redoubles† (Denby). Scott makes the argument that Crash is â€Å"full of heart and devoid of life†; however, Denby’s claims that Crash â€Å"Stretches the boundaries†¦ becomes intensely moving† and â€Å"acknowledges.. The intolerant are human†¦ rage fue ls itself and redoubles† are evident all throughout the film. The film starts off with two white police officers- Officer John Ryan and Officer Tom Hansen. Haggis has built the character Officer Ryan as an intolerant and angry individual who takes his rage out on others.A fine example of Officer Ryan’s rage fueling itself and redoubling would be when he called his father’s HMO, â€Å"I keep telling you my father is in pain†¦ What does my father do about sleeping tonight? I don’t know I’m not a doctor. I wanna talk to your supervisor. I am my supervisor. Yeah, what's your name? Shaniqua Johnson. Shaniqua, Big fucking surprise that is! † Shortly after, he pulls over an African American couple, Cameron Thayer and Christine Thayer, and proceeds to search them, knowing that their car isn’t the one that’s been stolen.He proceeds to search the couple especially the wife in a crude manner. It’s clear to see in that scene tha t he has no regard for the people whom he holds his anger against. It is evident that what denby claims that â€Å"anger fuels itself and redoubles†. As Denby goes on to say, â€Å"The intolerant are also human, taking this in mind, this ideology can apply to Officer Ryan when his previous supervisor said â€Å"I’m anxious to understand how an obvious bigot could’ve through the department for seventeen years.Eleven of which he was under my personal supervision†, it is not beyond a reasonable doubt that officer Ryan experienced a moment of weakness and the need to take his rage upon others. On the other hand In the case of Officer Hansen, he is portrayed as a young police officer starting out his career in the force and following the lead of his senior officer; however, Officer Hansen tries to not become like his fellow officer Ryan. Boundaries are stretched and become intensely moving in the belief that Officer Hansen tries to hold to be true.A fine scen e to prove that â€Å"boundaries are stretched and becomes intensely moving† would be in when Officer Hansen lets Cameron Thayer off with a â€Å"harsh warning† even when Cameron Thayer was held at gun point and making threatening gestures towards the police officers. Haggis gives an insight of how the police department functions; therefore, he balances the film by giving the perspective of civilians. The film begins to transition to the black couple that was pulled over, Cameron Thayer and Christine Thayer, were harassed by Officer Ryan.Cameron and Christine are victims of the rage from a police officer. Cameron is mostly affected by the harassment from Officer Ryan and as Christine would put it â€Å"When that man was putting his hands on me†¦ I can’t believe you let him do that, baby†¦ I was humiliated for you†¦I just couldn’t stand to see that man take away your dignity†. Cameron has been deeply affected by her words and begins l oathe himself and challenges the police to defend his dignity, and the only way Cameron can do this act is through rage being fueled within him and doubling.Cameron is chased by the Los Angeles police department, an act a man of his socioeconomic stature would never dream of doing, and after being cornered Cameron demands Anthony to leave his car and Anthony replies, â€Å"if you’re so brave why don’t you leave?! †. As Cameron steps out the car and faces the police officers he begins to say insults such as â€Å"Yeah that’s what you look like a fucking joke†. It is evident in this turn of events that Cameron’s rage for himself doubles and begins to take it out on others.The boundaries of law and order are stretched are when Officer Hansen lets him go with a â€Å"harsh warning†, and not turning over Anthony to the police when he had an opportunity to. Towards the end when Cameron tells Anthony â€Å"you embarrass me, you embarrass yo urself†, Cameron realizes that although Anthony tried to car jack him, Anthony is still human and is living a life that is a mistake. Although Cameron’s rage for himself doubled and was only fueled by itself, at the end Cameron choose to stretch the boundaries and proving that intolerant indeed are human through his actions of letting go of Anthony.The film tries to show a somewhat humorous side of the racism, prejudice, and stereotypes that Haggis creates, and it’s done through Anthony. Anthony blames his position in society due to the upper class keeping him there, while Peter simply tries to laugh it off and doesn’t see it that way. The issue between these two characters is the issue of anger. Because once again Denby proves that â€Å"rage fuels itself and redoubles†, when Anthony and Peter are walking down the street and see a white couple [Rick Cabot and Jean Cabot] and as soon as Jean notices both Anthony and peter [his partner in crime], she grabs her husband’s arm.Of course Anthony would notice this and begins to complain, â€Å"Look around! You couldn't find a whiter, safer or better lit part of this city. But this white woman sees two black guys, who look like UCLA students, strolling down the sidewalk and her reaction is blind fear. I mean, look at us! Are we dressed like gang-bangers? Huh? No. Do we look threatening? No. Fact, if anybody should be scared around here, it's us: We're the only two black faces surrounded by a sea of over-caffeinated white people, patrolled by the triggerhappy LAPD.So you tell me, why aren't we scared? â€Å" Anthony’s claim is justified in his eyes and begins to use that same hate against society towards the white couple. The rage and contempt Anthony has for society is taken out on this white couple who represent everything Anthony hates and wishes to overcome. Anthony is filled with rage because of his position in society and he stretches boundaries because of this. A fine example of Anthony stretching boundaries and being intensely moving would be when Anthony encounters Cameron.Anthony even claimed he would never rob from another black man, but he went back on his word thus stretching his own boundary when he attempted to rob him. When the Cameron tells Anthony â€Å"you embarrass me, you embarrass yourself†, in this moving statement Anthony finally takes the bus shortly afterwards once again stretching his own boundaries again, even after claiming he would never take a bus. Haggis puts not only Anthony but other characters through extremes to show the human side of these characters and make them beyond the typecast that some would assume them to be.Haggis puts certain characters through an extreme ordeal and once that character overcomes that ordeal, he or she therefore goes through a transformation. Scott would claim these transformations are â€Å"full heart and devoid of life†; however, the transformations certain characters go through is a necessity to show that the characters are real people. Such as the case of Officer Ryan, his transformation or rather his realization occurred when he saved Christine from a car that was about to explode. As Christine screamed â€Å" Get away from me! Stay away from me!†¦ Don’t touch me!Somebody anybody else, Not you! † it is clear on Officer Ryan’s face that he realizes what he did was on a larger scale than he previously thought. Or even in the case of Anthony after he refused all throughout the film to even take a bus, needless to say, Anthony did end up taking the bus back home after Cameron gave him those intense words. Even in the case of Cameron when he had to challenge the Los Angeles police department to prove himself and attempted to gain back his dignity through means of rage; however, it wasn’t until after he realized his actions and gave those words to Anthony.All in all, transformations, some more extreme than others, a re a necessity in Crash because it shows a human side to the intolerant. All throughout the film it shows characters that are full of emotion and personality; however, to claim to be â€Å"full of heart and devoid of life†(Scott) is a shortcoming, at best. The film is compiled in a way that the lives of twelve characters or so are compiled into one day of interactions and obstacles. To be full of heart means to be full of tugs at heartstrings or other words dramatic, and to be devoid of life is the characters do not portray real people.Scotts claim is presumptuous because if one were to look at the film closely it jumps around characters. Crash takes place in a period of one day in Los Angeles and it is not beyond a reasonable doubt that prejudice, racism, and discrimination all take place every day. Also, one must also take into consideration that Crash contains characters with real and moving personalities and is intensely moving, and without characters to connect to the fi lm would not be moving. As Officer Ryan, Anthony, and Cameron all show the trials and tribulations some may face. In reality, what Scott claims to be â€Å"full of eart and devoid of life† is invalid because he is making a quick judgment of how the characters face the obstacles and never takes into consideration of how much time has passed. In conclusion, Denby’s claims are evident because it shows a human side to the intolerant in the film and also proving that rage only fuels itself and doubles. Haggis uses typecasts to his advantage in proving Denby correct that Crash â€Å"Stretches the boundaries†¦ becomes intensely moving† and â€Å"acknowledges.. The intolerant are human†¦ rage fuels itself and redoubles†. The characters may fall into typecasts but don’t completely succumb to them.As in the case for Officer Ryan, Cameron, and Anthony all go through transformations of extreme means proving that the intolerant are human and rage does fuel itself and doubles. However, this transformation can only be done by stretching boundaries and becoming intensely moving. Scott is disproven because of the fact that all these twelve or so characters are put together through a course of one day; therefore, extreme sides of each are seen one or twice a day. All in all, Crash is a film of racism, transformation, prejudice, stretching boundaries, and acknowledging that the intolerant are human.

Aircraft Mechanics and Aircraft Inspectors

7315 Aircraft Mechanics and Aircraft Inspectors Aircraft mechanics maintain, repair and overhaul aircraft structures, mechanical and hydraulic systems. Aircraft inspectors inspect aircraft and aircraft systems following manufacture, modification, maintenance, repair or overhaul.Common Job Titles Aircraft Maintenance Technician (AMT) Aircraft Structures Technicians (AST) Aircraft Maintenance Engineer (AME) Avionics Maintenance Technicians (AvMT) Aviation Maintenance Inspector Aircraft Mechanic, Engine Overhaul Aircraft Systems Inspector Certified Aircraft Technician Hydraulics Mechanic Inspector, Flight Test Inspector, Repair and Overhaul Mechanic, Aircraft Maintenance Shop Inspector, Aircraft Repair Typical Employers aircraft and parts manufacturers federal government airline companies service firms to air transport companies defense services Selected Main DutiesAircraft mechanics perform some or all of the following duties: †¢ †¢ †¢ †¢ †¢ †¢ Troubleshoo t aircraft structural, mechanical or hydraulic systems to identify problems and adjust and repair systems according to specifications and established procedures; Repair and overhaul aircraft structural, mechanical or hydraulic systems; Install or modify aircraft engines or other aircraft systems; Dismantle airframes, aircraft engines or other aircraft systems for repair and overhaul, and reassemble; Work on specific aircraft systems such as engines, engine accessories, airframes or hydraulic systems; Perform and document routine maintenance. ww. ontario. ca/jobfutures  © Queen’s Printer for Ontario, 2009 Aircraft inspectors perform some or all of the following duties: †¢ †¢ †¢ Inspect structural and mechanical systems of aircraft and certify that these systems meet Transport Canada and company standards of performance and safety; Inspect work of aircraft mechanics performing maintenance, repair and overhaul, or modification of aircraft and aircraft mechanical systems to ensure adherence to standards and procedures; Maintain detailed repair, inspection and certification records and reports.Operations, which are carried out mostly in hangars, expose workers to noise, vibration, liquids, fumes and other hazards requiring the use of safety equipment and clothing. A five-day, 40-hour workweek including shift work and overtime is normal. Education/Training Aircraft Maintenance Technician (AMT) A minimum of high school education as well as a community college certificate in aircraft maintenance is required.Most colleges are dual- accredited by both Transport Canada and Canadian Aviation Maintenance Council (CAMC), meaning that graduates get credit for the technical examination towards Aircraft Maintenance Engineer (AME) licensing and credit towards CAMC certification as an aircraft maintenance technician. Aircraft Structures Technician (AST) The minimum education level is high school plus a formal community college training program in aircraft structures.Most colleges are dual accredited by Transport Canada and CAMC meaning that graduates get credit for the technical examination toward Aircraft Maintenance Engineer (AME) licensing and credit toward CAMC certification as an aircraft maintenance technician. Several years of on the job training are then required to gain the necessary experience for CAMC certification and/or Transport Canada licensing. Experienced structures technicians with the equivalent of three years of documented experience can apply for an S category licence.Avionics Maintenance Technician (AvMT) There are basically two types of avionics maintenance technicians. One works at a bench/station in the electrical/avionics backshop where tests are conducted with specialized test equipment, and repairs are made or parts replaced. The second type of technician works in line maintenance and is a specialist in trouble shooting and solving avionics problems at the â€Å"gate†. The minimum education level i s high school with good physics and mathematics attributes.A structured community college certificate is also required or a recognized apprenticeship program. Most colleges are dual accredited by Transport Canada and CAMC meaning that graduates get credit for the technical examination towards Aircraft Maintenance Engineer (AME) licensing and credit towards CAMC certification as an aircraft maintenance technician. After two to three years experience, the technician can apply for CAMC certification. After the equivalent of four years experience, an avionics epair technician can apply for an E category licence. Aircraft Maintenance Engineer (AME) Page 2 www. ontario. ca/jobfutures After the equivalent of four years on the job experience, an aircraft maintenance technician can apply for an AME licence. An M1 or M2 license is awarded depending on the aircraft size for which the job experience applies. Military aircraft technicians can apply for a civil AME after civil aircraft experience is obtained.Aviation Maintenance Inspector Completion of secondary school is required. Candidates must have industry qualifications such as CAMC certification or CAMC-approved experience and training or an Aviation Maintenance Engineer (AME) licence. They must obtain an Aircraft Maintenance and Inspection Certificate for the types of aircraft and power plants upon which the candidate is normally employed. Supervisor experience is often desired by industry for this occupation.Candidates are required to have one year’s experience performing aviation maintenance inspections on aeronautical product, and must possess formalized aviation-related trade qualifications such as an AME license or CAMC certification or a candidate must have five years of on-the-job experience performing aviation maintenance inspections in aeronautical products An apprenticeship training program exists in Ontario for aircraft maintenance engineer but certification is not a compulsory work requirement in the province.Entry to apprenticeship requires a job and usually completion of Grade 12. The apprentice applies directly to the employer, union or joint industry committee for an apprenticeship opening. Students who have completed Grade 10 have an opportunity to become registered apprentices while finishing high school under the Ontario Youth Apprenticeship Program. Alternatively, entry into apprenticeship can be pursued through pre-apprenticeship training. Employment ProspectOver the next five years: Average Opportunities for employment in this occupation are expected to be average over the period from 2009 to 2013. Despite the recent difficulties facing many North American airlines, the demand for more skilled workers, particularly in the maintenance sector is increasing. In addition, an aging workforce will create additional job opportunities through retirements. Industry growth and demographics will require that the aviation sector recruit and train sufficient new entrants with t he appropriate skills in order to prevent self-induced shrinkage in that sector.According to the CAMC, unless significant and fundamental changes occur now, shortages of Aircraft Maintenance Engineers (AMEs) and non-AME technicians will be widespread across the maintenance sub-sector through to 2015. Employment prospects will also continue to be good for these workers since many students with the aptitude to work on planes are choosing instead to go to university or work in computer related fields. Aircraft Maintenance Technician (unlicensed) are expected to posses the skills and knowledge of a licensed AME (Aircraft Maintenance Engineer).Employers place considerable emphasis on attitude, teamwork skills and technical knowledge. Aircraft Structures Technician (unlicensed) will need to acquire experience in structures such as composite repairs in addition to aluminium sheet metal and steel as demand for lap joint repairs falls in newer aircrafts. Avionics Maintenance Technician (unli censed) will need to obtain skills in line maintenance and troubleshooting as more elaborate electrical systems are installed on new aircrafts. Page 3 www. ontario. ca/jobfuturesAviation Maintenance Inspector will become the â€Å"super AME† possessing in-depth knowledge of all of an aircraft’s various systems. Aviation maintenance inspectors will be supported by a team of specialist system technicians. Characteristics of Occupation Estimated Employment in 2006 4,295 General Characteristics Male Female Full-Time Part-Time Self Employed Employees Unemployment Rate Main Industries of Employment Transportation and Warehousing Other Transportation Equipment Manufacturing Public Administration Wholesale Trade All Other Industries %) 96 4 95 3 5 95 2 (%) 54 22 11 4 9 (%) This Occupation 9 7 2 46 9 11 3 (%) All Occupations 10 3 3 45 10 11 5 Employment by Economic Region Ottawa Kingston – Pembroke Muskoka – Kawarthas Toronto Kitchener – Waterloo – B arrie Hamilton – Niagara Peninsula London Page 4 www. ontario. ca/jobfutures Windsor – Sarnia Stratford – Bruce Peninsula Northeast Northwest 1 2 5 5 5 2 4 2 Income Annual Average Employment Income of Persons Employed Full-Time Full-Year in 2005 $80,000 $60,000 $40,000 $20,000 $0 This Occupation All Occupations $58,294 $56,033Additional Information Sources Additional information about this occupation can be obtained from the following web sites: †¢ †¢ †¢ †¢ Aerospace Industries Association of Canada (www. aiac. ca) Canadian Aviation Maintenance Council (www. camc. ca) Ministry of Training, Colleges and Universities (www. edu. gov. on. ca/eng/training/apprenticeship/appren. html) Transport Canada (www. tc. gc. ca) Page 5 www. ontario. ca/jobfutures Page 6 www. ontario. ca/jobfutures Page 7 www. ontario. ca/jobfutures

The Perils of Writing to Someone You Dont Know

The Perils of Writing to Someone You Dont Know The Perils of Writing to Someone You Dont Know The Perils of Writing to Someone You Dont Know By Maeve Maddox From a reader: I have a question.   I work for a large Canadian law firm and Ive noticed that many of the people here do not use Mr. or Ms., but rather address letters to John Smith.  Ã‚  Have I missed something?   Is this proper now? It may not be proper, but sometimes its safer. Addressing a letter in the old days was a fairly straightforward undertaking. If the name of the person was Michael Jones, youd say Dear Sir, or Dear Mr. Jones. If you were writing to a woman you could safely address her, married or unmarried, as Dear Madame. Back when the great goal of most women was to find Mr. Right, you could take a chance on starting a letter Dear Mrs. Jones even if you didnt know the recipients marital status. If she wasnt married, shed probably giggle at the error. In these more enlightened days, knowing how to begin a letter to a person you dont know is like walking through a minefield. Current letter-writing guidelines will tell you to address a man as Mr. Jones and a woman as Ms. Jones, but thats pretty simplistic, given the complications of feminism, reactions to feminism, multiculturalism, and creative child-naming. Ideally, the letter writer will check out the person being written to so as to know what form of address to use. But what if, despite your best efforts, you just dont know? How, for example, would you start a letter to Drew Barrymore, Daryl Hannah, or Michael Learned if you dont know all three are women? How are you supposed to figure out the gender of Jordan Dane, Alex Wright, Cory Black. Elliot Simpson, or Jamie Johnson if you know nothing about them but their names? In the age of the world-wide web, what about a name like Ananda Singh? A name ending in -a looks feminine to me, but in India, Ananda is a guys name. Say that you do know that the person youre writing to is a woman. Are you sure you want to address her as Ms. Jones? She may have a Ph.D. and prefer Dr. Jones. She may be a reactionary housewife and detest being called Ms. Or maybe shes single and proud of it and wants everyone to address her as Miss Jones. The people at your law firm are probably less concerned about proper usage than they are about avoiding ruffled feathers. Sometimes the best course of action is to play it safe by using the full name instead trying to juggle a courtesy title. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:70 Idioms with Heart50 Idioms About Roads and PathsComma After Introductory Phrases

Manage Care Essay Example | Topics and Well Written Essays - 500 words

Manage Care - Essay Example Both organizations and individuals in the U.S. managed care system are faced with a challenging situation. First of all, the requirement for high quality care, doubled by the social responsibility to patients, is counterbalanced by an increasing pressure to lower costs and to remain afloat financially. For this reason, numerous health care providers are doomed to fail from a business perspective, being forced to close. More and more practitioners will perform as part of groups or systems, but the process of integration will not impose itself in the short term. Based on these considerations, it can be asserted that no standard model will emerge as dominant. The Institute of Medicine released few years ago a report that red-flagged the poor quality of health care in the US (Institute of Medicine 2001). A number of facts that contributed to this situation were identified, and special emphasis was put on the structure of the present health care payment system. Traditionally, doctors and medical institutions are paid regardless of the quality of the health care they provide, leading to no financial incentives or, in the case of certain clinical situations, even to disincentives for quality. These findings lead to an increasing demand to link payment to performance. The concept of pay-for-performance

Quantative Methods (Statistical Analysis) Assignment

Quantative Methods (Statistical Analysis) - Assignment Example The Common Cause Variations are those instances that are affected by naturally occurring situations and the attributes of the products or raw materials themselves. The Special Cause variations are the ones that need to be attended to, as these are variations caused by issues or problems with the manufacturing process; like the wear and tear of appliances and changes in material quality. Slight variations in product are expected due to the natural cause variations; and SPC can be used to identify when action needs be taken to rectify the processes; and also to identify when the variations are not significant enough to require attention. It is thus also a means of saving resources that may otherwise have been spent in addressing a small issue that is not cost effective. Constant mapping of product quality helps in identifying points in time that could be cause for concern by isolating times of excessive variation. When such a situation is spotted, Pareto Diagrams – amongst other techniques can help in identifying the causes of these variations; and the feasibility of responding to them. A Pareto chart is a chart that maps both the individual categories under survey as well as the cumulative total of the categories. Each category is represented as a bar; and the categories are ranked from the one causing most variation to the one causing the least. The cumulative total is represented as a line graph; and is most often curved to form a concave line. The left vertical axis represents the frequencies and the right vertical axis, the cumulative percentage. The horizontal axis represents the categories under study. The chart thus helps us identify the categories that are most in need of being addressed. It also helps us identify which categories it would not be cost effective to focus on. There are two types of Pareto charts – the Counts chart, and the Cost chart. The Counts chart helps in understanding which of the units have the most flaws; while the Co st chart helps in identifying the category that is incurring the most cost. At times, there may be different categories implicated by the two charts for a single analysis; so the organization then has to prioritze which they would like to address first. An example would be a shirts manufacturing unit; which manufactures shirts in a variety of price ranges. In a given month; the SPC finds that reject units have significantly gone up; and further analysis is conducted. The Pareto charts show that three types of shirts are most to blame for this increase in wastage – a simple cotton shirt, a linen shirt and a high end silk shirt. It is also identified that while far more units of the cotton shirt are being rejected; the costs incurred from the rejected units of the silk shirts is significantly higher. The organization can now choose which to focus on. It is decided that immediate attention should be focused on rectifying the problem with the silk shirt production; and then the q uality control team should focus on the problems with the cotton shirt production. The charts also helped in identifying that the problems with the linen shirt would not be cost effective to address in the given situation; and so the company chooses not to address those problems; but monitor the production to ensure that there are no further issues. Question 1: B i. The probability of any randomly selected phone call having a response rate of less than the target rate of 19 minutes is found to be 0.9772. This means that 97.72% of the times, the