Business Plan And Marketing For Aroma Boutique Marketing Essay

Business Plan And Marketing For Aroma Boutique Marketing Essay The Aroma Boutique’s mission will be contributing holistic therapy treatment to health care professionals in and around the Paphos area in Cyprus. The therapeutic company will originally provide are Aromatherapy and Reflexology treatments. The Aroma Boutique will present a professional image and manner when carrying out a Complementary and Alternative treatments. Everything we do is interconnected to all the parts of our lives. The Aroma Boutique responsibility is that when treating a patient or client, we are entering a relationship with her and we want to make and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small business includes a health care professional who provides healing process to restore health using reflexology technique and essential oils. Our higher goals are health and safety. We support the patient to be more open to their possibility of change and give them staying power and courage to see the healing process through to its conclusion. The name of the company is ‘Aroma Boutique’ which has been checked and no other business is present with the same name in Cyprus. The Aroma Boutique will be awaited to generate _________ per annum of business income. The specific treatments will be priced at an average of  ­Ã‚ ­Ã‚ ­____ for an hour and a half with consultation form and aftercare advice. The business income is based on 10-20 clients a week, operating for 44 weeks of a year. The amount of money will achieve to make a profitable and independent company. The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Business Opportunity Theodora Polydorou will open the small company with the name ‘Aroma Boutique’ in Paphos, Cyprus. Theodora will begin trading in September 2013 and will propound service which supply Complementary and Alternative treatment such as Aromatherapy and Reflexology. This new and small business started by a cu rrently qualified graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, some health professionals commented that their jobs are very stressful. Many professionals’ experiences burn-out at some point, and some health professionals find it unbearable, prompting them to leave clinical medicine for a non-clinical career, or perhaps even leave the healthcare industry altogether (www.healthcareersabout.com ). Considerable research has been devoted to job stress among different groups of health professionals. Mean stress scores on the HPSI were significantly different for all three professions, with nurses reporting the greatest level of stress. Frequency of exposure to individual stressful job situations also differed significantly among the professional groups (Behavioral Medicine, 1988). However, many health professionals have provided numerous ideas for relieving stress and preventing burn-out. All registered practitioners must be assured of the relevance and accountability of the therapy which they are using. On the subject of Accountability the UKCC Guidelines for Professional Practice in 1996 (p.8) state: ‘Accountability is an integral part of professional practice, as in the course of practice’. The service supply by Aroma Boutique will advantage clients by relief stress level and improve the condition of the mind giving some effect to the behavior of a person.